When Is the Best Time to Send Email Marketing?
Email marketing is one of the most significant instruments for reaching customers and escalating your business. When is the ideal time to send an email? When you send your email, it can impact whether people open it, read it, or click on the links inside. In this article, we will explore the best email marketing practices for when to send an email, dictated by research and professional tips.
Why Sending Emails at the Right Time is Important
Before discussing the best time to send an email, let’s understand why timing matters. Let us assume you send an email at a bad time. People could overlook it or fail to notice it.” But by timing your email strategically, you can boost the likelihood that your email will be opened, read, and clicked.
Timing: Check emails at different times of the day. It’s also their condition at different moments. If you send your email at the time when people are most likely to check their inboxes, and they have the time to read it, you have a better chance of success.
Best Days to Send Email
First, consider the day of the week. Research confirms that some days are better for email marketing than others.
Tuesday: Research suggests that Tuesday is one of the best days to send emails. By Tuesday, people have typically gotten into their workweek and are more prepared to read their emails.
Wednesday: Wednesday is another advantageous day for emails. People are typically midweek and have time to peek at their in-boxes.
Thursday: Thursday’s also a good day. People anticipate the weekend but remain hard at work, so they check their emails.
Monday and Friday: Monday is usually busy, as folks are catching up from the weekend and may not open emails immediately. Friday can also be tricky because people are starting to think about the weekend so that they might ignore emails.
On the whole, sending email marketing on Tuesday, Wednesday, and Thursday performs best.
Best Time of Day to Send Email
So let’s discuss the time of day. When you hit send on your email, it can make a little difference in whether people open it.
Morning (8 AM to 10 AM): When you start your day, people check their emails more in the early morning. When people are awake and paying attention, this can be a good time to send emails.
Late Morning (10 AM to 12 PM): People are likelier to open their emails after coffee and at work. Emails sent late morning work wonders.
Afternoon(1 PM to 3 PM): Many people check their emails after lunch. This also can be a decent time, especially if you want to catch people enjoying a break or chilling after their meal.
Late Afternoon (4 PM to 6 PM): A few research studies say late afternoon works, but this time is tricky. People are probably wrapping up their workdays and paying less attention to their emails.
Evening (7 PM to 9 PM): Some people read their emails at night, especially those working on an ongoing project or catching up on personal work. Evening emails can be less effective as many people do not check their inboxes post-work.).
The best time of day is typically 8 AM to 12 PM. Of course, it’s really up to your audience and what kind of emails you’re sending. Some audiences might be better served with emails after hours.
The Weekend: To Send or Not to Send?
What about weekends? Emails on Saturdays or Sundays?
The answer is not simple. It depends on your audience.
Saturday: Saturday is tough for email marketing. Most folks are consumed with family or doing things for themselves. Some people might check their emails in the morning · or evening. It can be a good time for certain types of email, such as offers or promotions.
Sunday: Sunday may work as a day if they are active on the weekend. People spend time at home on Sundays and check their inboxes. Late morning or early afternoon on Sunday is a good time for some businesses.
Most of the time, the weekdays are better than the weekends. If your customer usually reads their email on weekends, you can test emails sent on Saturdays or Sundays.
Depending on where your audience is, the time may be different.
One of the most critical factors is your audience’s time zone. Consider their time zone if you have customers from different parts of the world.
For example, if you were sending emails to people in the US, they could be in Eastern, Central, or Pacific time. This means sending your emails at the optimum time for every time zone.
Or, if your audience is global, you can use email marketing tools to set up emails for various time zones. As a result, your emails reach everybody when the time is suitable for each individual, at home or abroad.
How to know the best time for your business
While there are general rules about the best time to send emails, you should always test different times to see what works for your audience.
So, here’s how to find the best time for your business:
Utilize A/B Testing: You can use A/B testing to send euros to different groups using the same email at different times. For instance, some groups get an email at 9 AM while others get an email at 11 AM. Then, you compare the results to find which time delivers the best opens or clicks.
Look at Your Email Data: Most email marketing platforms provide data about when your emails are opened and who clicks through. Look into this data for patterns, if any. Your audience may open emails during specific hours of the day.
Survey Your Audience: Some of the best insights about when emails should be sent come from the audience. You could include a short survey or poll in your email asking when they like to receive emails. Capturing the right feedback can help you decide when to do this.
Things to Keep in Mind
So when should you schedule your emails? Here are a few more things to remember as you create your email marketing plan.
Your email purpose: If your email is time-sensitive or urgent, you must send it at a specific time. For example, if you are sending a flash sale or a time-limited offer, then sending your email in the morning or early afternoon might make sense.
Email Frequency: Do not send multiple emails in a single day. People do not want to be inundated with emails. Your focus should be finding the right amount of interaction, not annoying them.
Personalization: Personalizing your email content (such as addressing the person by name or sending emails based on their purchase history) is an effective way of increasing engagement through your email campaign. When are personalized emails sent at the right time?
Holiday Timelines: Email habits can differ around holidays or special occasions. For example, email open rates may be lower during major holidays such as Christmas or New Year’s. However, holiday specials can perform well as long as they’re timed correctly.
Conclusion
When is the best time to send email marketing? The optimal time varies based on your audience, email type, and business goals. However, research shows that Tuesday, Wednesday, and Thursday between 8 AM and 12 PM are the best days for email marketing.
You should test and track your results to see when works best for your audience. This comes together at the perfect moment for your emails to be opened, read, and acted upon, resulting in the most energy and value for your business.
Finally, email marketing is a journey. Continue to experiment, learn, and refine your strategy until you discover the optimal timing for effectively connecting with your audience.